I’ve spent the last 4 months working with the talented crew from 99designs.com on what would have to be my proudest professional achievement to date – the Ready-made Logo Design Store. I’m proud because I believe we’ve created a great user experience that delivers exactly what we set out to achieve – a simple, bare bones, focused, and easy-to-use offering. We’ve done this with a small team and in a short period of time. We’ve staged it well, closely collaborating with our design community and managing to collect over 4000 of their unique and stunning logo designs ready to sell to potential buyers.
A lot of the user experience and key interactions are hidden to the general browsing public – they’re behind the designer administration screens (where they upload and manage their logos) and the purchasing and handover processes. Saying that I’d love to hear any thoughts you may have on what you see. I’m expecting the product will not be to some of my colleagues liking but I’m really keen for any feedback you may have.
I think the Ready-made Logo Design store will be a great compliment to the 99designs offering and a big success and I’m looking forward to building on what we’ve achieved to date.

Comment by Jessica Enders — March 17, 2010 @ 10:42 am
Looks great James. I browsed and also ran searches for “tick” (not surprisingly!), “cloud” and “blue” and they all seemed to work really well. Great range of nice looking logos too.
My only comment would be that when I was in the ready-made store, I was a bit confused about how to get back to the main 99designs site, so I could then go and look at getting custom logo design. I tried clicking on the 99designs logo in the top left but that seemed to return me to the current page. It seemed the only way to get to the 99designs home page was via the “logo design” link in the footer.
Maybe not many folks will move through in the way I just did, so feel free to take this feedback with a grain of salt!
Cheers,
Jessica
Comment by Nico Kunz — August 9, 2010 @ 8:03 pm
Funny how 99designs is trying to convince everyone that crowd-sourcing is the way to go but for their own designs they use a great professional designer.
I love the design James so don’t take the above as criticism of your own design. The only thing i don’t really like is how all the logos on the first page have a “new” symbol, whats the point of differentiating and then all being the same.