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	<title>James Mansfield</title>
	<link>http://www.jamesmansfield.id.au</link>
	<description>UX designer - Melbourne Australia</description>
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		<title>Tribute to UX Design</title>
		<description><![CDATA[A delightful animated tribute to UX Design by Lyle Alzaldo. A cute overview of what we do and what others sometimes think of us. ILUVUXDESIGN from lyle on Vimeo.]]></description>
		<link>http://www.jamesmansfield.id.au/tribute-to-ux-design/</link>
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		<title>Conversion at what cost?</title>
		<description><![CDATA[Every online business should be focused on conversion &#8211; it goes without saying. A/B testing (which I&#8217;m including multivariate testing in even though they are different) is a great way for businesses to help determine what works and what doesn&#8217;t when it comes to converting leads into customers. The recent rise in availability of A/B [...]]]></description>
		<link>http://www.jamesmansfield.id.au/conversion-at-what-cost/</link>
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		<title>Baffle them with bullshit or keep it stupidly simple</title>
		<description><![CDATA[There&#8217;s a saying in advertising that campaigns can take one of two approaches: Baffle the audience with bullshit, or Provide one stupidly simple idea clearly. I think it applies to user interfaces as well. I think websites often do the first one and struggle to do the second. I&#8217;ve been to (and worked on) websites [...]]]></description>
		<link>http://www.jamesmansfield.id.au/baffle-them-with-bullshit-or-keep-it-stupidly-simple/</link>
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		<title>Long term relationships &#8211; my take on Apple&#8217;s success</title>
		<description><![CDATA[There are lots of opinions on this but that&#8217;s not going to stop me adding mine. My overly simplified take on why Apple has become hugely successful of late is that they focus on building long term relationships with their users. While others are absorbed with creating features that help win the sale or are [...]]]></description>
		<link>http://www.jamesmansfield.id.au/long-term-relationships-my-take-on-apples-success/</link>
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		<title>Design thinking is data thinking</title>
		<description><![CDATA[There&#8217;s been some recent blog posts and discussions around Google&#8217;s apparent lack of &#8220;Design Thinking&#8221; and their focus on &#8220;Data Thinking&#8221;. I find these discussions overly simplify the role of design and designers as well and are unfair to Google and their appreciation for the finer aspects of design. The first post on this theme [...]]]></description>
		<link>http://www.jamesmansfield.id.au/design-thinking-is-data-thinking/</link>
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		<title>UX is Bullshit? I don&#8217;t think so.</title>
		<description><![CDATA[I&#8217;ve been discussing the title UX Designer versus Web Designer over at Sitepoint after an inflammatory tweet by Ryan Carson where he called the title UX Professional bullshit. To most people I&#8217;m sure debating job titles seems a waste of time and self absorbing, and it is, but for me it&#8217;s been enjoyable. It&#8217;s forced [...]]]></description>
		<link>http://www.jamesmansfield.id.au/ux-is-bullshit-i-dont-think-so/</link>
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		<title>Pagination, a thing of the past?</title>
		<description><![CDATA[Pagination, those 1 2 3 .. Next page links at the bottom of a page of search results or content. Are they dying a slow death? I think so and when you step back and think about it, it makes perfect sense. Why do we need it? If you scroll to the bottom of a [...]]]></description>
		<link>http://www.jamesmansfield.id.au/pagination-a-thing-of-the-past/</link>
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		<title>My interview with 3 UX designers</title>
		<description><![CDATA[I recently conducted an interview with 3 UX Designers who will be speaking at the 2010 UX Australia conference &#8211; this year hosted in my home town of Melbourne (August 25-27). The interview is on sitepoint.com entitled UX Design: What it is, What it Takes, and Where it’s Going. I&#8217;m really happy with how it [...]]]></description>
		<link>http://www.jamesmansfield.id.au/my-interview-with-3-ux-designers/</link>
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		<title>How we won FullCodePress</title>
		<description><![CDATA[It&#8217;s been almost a month since myself and the rest of the Aussie team brought the FullCodePress trophy to the shores of Australia for the first time. After suffering defeat at the hands of the New Zealand team for the first 2 years it was a nice feeling to win. And what a fantastic event [...]]]></description>
		<link>http://www.jamesmansfield.id.au/how-we-won-fullcodepress/</link>
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		<title>Tumblr&#8217;s Payment Form</title>
		<description><![CDATA[Craig, a colleague at 99designs, pointed out this new payment form on Tumblr to me the other day: He framed it as &#8220;it&#8217;s not very often a payment form wows [him]&#8221; and it highlights to me how we designers sometimes overlook pushing the boundaries for established conventions &#8211; particularly when it&#8217;s something as serious as [...]]]></description>
		<link>http://www.jamesmansfield.id.au/tumblrs-payment-form/</link>
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